Viral Marketing
Viral marketing refers to Marketing techniques that use pre-existing social networks to produce an increase in brand awareness or to achieve other marketing objectives. This video advertises Cadburys chocolate, using the gorilla and the soundtrack it helps the target audience remember the advert which is the method they are trying to create. I found this advert on YouTube in a FLV fromat.
You Tube is a broadcasting website that you can sign up to and post your own videos. YouTube uses FLV to play the files, FLV is a flash player that can play animations and video through computer programs such as, a web browser. Flash Player supports the embedded scripting language called ActionScript, Flash player was orginally designed to display 2D animation.
